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About Xiaomi EU
Xiaomi is a leading global technology company founded in 2010 by Lei Jun and a group of entrepreneurs. Based in Beijing, China, Xiaomi has become renowned for its innovative and affordable consumer electronics, particularly smartphones. The company's business model focuses on providing high-quality products at competitive prices, making cutting-edge technology accessible to a wider audience. Xiaomi’s flagship smartphones, like the Mi and Redmi series, have garnered significant attention for their advanced features, strong performance, and value for money. Xiaomi has also expanded into a broad range of products beyond smartphones, including smart home devices, wearables like the Mi Band, laptops, televisions, electric scooters, and even air purifiers. This diversification into various categories has helped Xiaomi build a vast ecosystem of interconnected devices, referred to as the “Mi Ecosystem,” which enables seamless user experiences across different products. In addition to its hardware business, Xiaomi has a thriving software division, with its MIUI operating system running on its smartphones. Xiaomi’s focus on research and development has allowed it to stay ahead of technological trends, particularly in areas like 5G, AI, and IoT (Internet of Things). Today, Xiaomi is one of the world’s largest smartphone manufacturers and continues to grow its presence in global markets, positioning itself as a major player in the tech industry.
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