The Inkey List is a skincare brand founded in 2018, known for its affordable, science-backed products that focus on transparency and simplicity. The brand aims to demystify skincare by providing high-quality, ingredient-driven solutions for a wide range of skin concerns, from acne and aging to dryness and hyperpigmentation. The Inkey List is committed to making skincare accessible by offering clear, easy-to-understand formulations with a focus on active ingredients like hyaluronic acid, retinol, and niacinamide. Each product is designed to address specific skin needs, allowing customers to build customized routines without the complexity often associated with skincare. The brand is also dedicated to sustainability, using eco-friendly packaging and offering refillable options for certain products. With a focus on affordability and effectiveness, The Inkey List has gained a loyal following globally, earning praise for its straightforward approach to skincare and its commitment to inclusivity for all skin types.