Shiseido is a renowned Japanese multinational skincare, cosmetics, and fragrance brand founded in 1872 by Arinobu Fukuhara in Tokyo. As one of the oldest and most respected beauty companies in the world, Shiseido has built a legacy of innovation, combining cutting-edge technology with centuries-old traditions. The brand is known for its high-quality skincare products, luxurious cosmetics, and premium fragrances, offering solutions for all skin types and concerns. Shiseido's commitment to research and development has led to the creation of numerous iconic products, such as the Ultimune Power Infusing Concentrate and the Benefiance line, which focus on hydration, anti-aging, and skin protection. The brand also emphasizes sustainability, with initiatives aimed at reducing environmental impact and supporting eco-friendly packaging. Today, Shiseido continues to be a global leader in beauty, blending Eastern philosophies with Western beauty innovations to provide consumers with products that enhance skin health and overall well-being.