RVCA is an American clothing brand founded in 2001 by designer Pat Tenore, based in Costa Mesa, California. Known for its unique blend of streetwear, surf, and skate culture, RVCA has become a staple in the lifestyle and action sports fashion scene. The brand's name, RVCA (pronounced "roo-kuh"), is derived from the Latin word for "branch," symbolizing its diverse and inclusive approach to design, fusing various subcultures under one brand.
RVCA's product offerings include men's and women's apparel, footwear, accessories, and activewear, with a strong emphasis on quality and style. The brand is renowned for its minimalist, yet bold designs, which often feature graphic prints, clean lines, and neutral tones, making it a favorite among those seeking a laid-back, cool aesthetic. RVCA also frequently collaborates with artists, athletes, and musicians, adding a creative edge to its collections.
One of the key features of RVCA is its commitment to supporting the arts and action sports communities. The brand’s "Artist Network Program" showcases collaborations with emerging artists, while its involvement in skateboarding, surfing, and MMA helps connect the brand to its roots in performance-based sports.
With its fusion of art, culture, and sport, RVCA has carved out a niche as a versatile, contemporary brand loved by athletes and fashion enthusiasts alike.