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About RTA
RTA (Road to Awe) is a contemporary streetwear brand known for its edgy, minimalist designs that blend luxury with urban aesthetics. Founded in 2013 by Eli Azran and David Rimokh in Los Angeles, RTA has quickly gained a reputation for creating high-quality, fashion-forward pieces that resonate with modern, style-conscious individuals. The brand’s name, "Road to Awe," reflects its philosophy of continuous growth and self-expression through fashion. RTA’s collections feature a mix of elevated basics, statement pieces, and reimagined classics, including distressed denim, oversized hoodies, leather jackets, and graphic tees. The brand is known for its meticulous attention to detail, using premium fabrics and innovative techniques to ensure each piece offers both comfort and durability. Their designs often incorporate bold textures, muted color palettes, and unique finishes, giving them a distinctive, effortlessly cool vibe. RTA’s influence extends beyond clothing; it represents a lifestyle that bridges the gap between luxury and street culture. Celebrities and influencers frequently sport RTA’s designs, further cementing its status as a go-to brand for those seeking a refined yet rebellious look. With a growing global presence, RTA continues to push the boundaries of streetwear, offering versatile collections that empower individuals to express their personal style confidently.
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