IPSY is a popular monthly subscription service that delivers personalized beauty products to subscribers. Founded in 2011 by Michelle Phan, a beauty influencer and entrepreneur, IPSY has become one of the leading subscription boxes in the beauty industry. Each month, subscribers receive a curated selection of makeup, skincare, haircare, and beauty tools based on their individual preferences, which they specify through a short quiz when signing up.
The core offering is the "Glam Bag," a compact pouch containing five beauty products. These items range from full-size to deluxe samples, allowing subscribers to try out new brands and products without committing to full-sized purchases. IPSY's personalized approach sets it apart from other beauty boxes, as it uses information such as skin tone, beauty concerns, and product preferences to tailor the selections.
In addition to the monthly Glam Bags, IPSY also offers the "Glam Bag Plus" for those seeking more premium products, including full-size items. Subscribers gain access to IPSY’s online community, where they can share product reviews, receive beauty tips, and discover new trends.
With its affordability, personalized experience, and wide selection, IPSY has garnered a loyal following of beauty enthusiasts, offering them the chance to explore new products and experiment with different beauty routines every month.