Ganni is a contemporary fashion brand based in Copenhagen, Denmark, known for its playful, bold designs and commitment to sustainability. Founded in 2000 by Frans Truelsen and later taken over by creative director Ditte Reffstrup in 2009, Ganni quickly rose to prominence for its unique mix of casual chic and high fashion. The brand embraces a Scandinavian aesthetic, featuring vibrant prints, feminine silhouettes, and an effortlessly cool style. Ganni is celebrated for its focus on inclusivity, offering versatile collections that appeal to a wide range of body types. Sustainability is at the core of the brand’s values, with Ganni working towards reducing its environmental impact through the use of eco-friendly materials, transparent sourcing, and circular fashion practices. The brand has a loyal following globally and is often spotted on influencers and celebrities, making it a symbol of modern, conscious fashion. Ganni’s approach emphasizes fun, self-expression, and eco-consciousness.