Boohoo is a British online fashion retailer founded in 2006, known for its affordable, trendy clothing, accessories, and footwear. Targeting primarily young women, the brand quickly became a leading name in the fast fashion industry. Boohoo offers a wide range of stylish, budget-friendly options, with frequent new arrivals to ensure customers always have access to the latest fashion trends. The brand’s fast production model allows it to replicate runway looks quickly and make them accessible to a mass audience.
Boohoo operates globally, serving markets in the UK, the US, Australia, and Europe. In addition to its main line, Boohoo owns other popular fashion brands like PrettyLittleThing and Nasty Gal. Despite facing criticism for its environmental impact, Boohoo has started incorporating more sustainable practices. The company is also known for leveraging influencer marketing and social media to reach its target audience, positioning itself as a key player in the digital retail space.